Courses and Faculty

Location: Aviation A and B Buildings

Hours: Monday-Friday – Times vary by class and office schedules

Phone: 310-287-4362

Email:feiners@wlac.edu

Chairperson – S. "Scott" Feinerman, Office: Aviation A Building, Room 212

Vice Chairperson - Marc Mancini

SUBJECT FIELDS

Hospitality/Hotels

Travel/Tourism

FACULTY

Leland Babbitt

S. "Scott" Feinerman

Marc Mancini, Ph.D.

Martin Nee

Michael O'Callaghan

Craig Wilder

Certification and Degree - Program Requirements

The Hospitality program prepares students to enter the continuously growing world of hotels, resorts, private clubs, convention centers, meeting centers, cruise ships, entertainment venues, and other commercial settings. Hospitality's wide range of careers opens the door to a future with small or large lodging, meeting, and food service companies. The program provides both classroom and exciting on-site internships.

ASSOCIATE OF ARTS DEGREE – MAJOR CODE 1307.03 (36 UNITS, PLAN B)
To obtain an AA Degree in Hotel-Hospitality Management, complete the 36-unit curriculum for a certificate of completion and fulfill the college's 24-unit general education requirements in force at the time of enrollment at WLAC

REQUIRED:
TRAVEL 100 - Introduction to the Travel Industry (3 units)
TRAVEL 300 - Introduction to the Hospitality Industry (3 units)
TRAVEL 305 - Hotel Restaurant Supervision (3 units)
HOSPT 302 - Introduction to Hotel/Motel Operations (3 units)
HOSPT 303 - Hotel Front Office Operations (3 units)
HOSPT 310 - Hospitality Sales (3 units)
HOSPT 311 - Hospitality Marketing (3 units)
HOSPT 325 - Guest Relations Management (3 units)
HOSPT 330 - Managing Technology and E-Commerce (3 units)

AND 9 UNITS FROM THE FOLLOWING:
TRAVEL 140 - Travel Industry Sales, Service, and Marketing (3 units)
TRAVEL 175 - Meeting/Convention and Incentive Planning (3 units)
TRAVEL 931 - Cooperative Education - Travel (3 units)
HOSPT 320 - Hospitality Law (3 units)

TOTAL UNITS 36

CERTIFICATE OF ACHIEVEMENT – HOSPITALITY - MAJOR CODE 1307.05 (36 UNITS)
Same major requirements as for Associate degree. No general education requirements.

CERTIFICATE OF ACHIEVEMENT- HOTEL FRONT DESK AND BACK OFFICE OPERATIONS - MAJOR CODE 1307.06 (18 UNITS)

REQUIRED:
TRAVEL 300 - Introduction to the Hospitality Industry (3 units)
HOSPT 302 - Introduction to Hotel/Motel Operations (3 units)
HOSPT 303 - Hotel Front Office Operations (3 units)
HOSPT 325 - Guest Relations Management (3 units)
HOSPT 330 - Managing Technology and E-Commerce (3 units)

AND 3 UNITS FROM THE FOLLOWING:
TRAVEL 100 - Introduction to the Travel Industry (3 units)
HOSPT 310 - Hospitality Sales (3 units)
TRAVEL 931 - Cooperative Education - Travel (3 units)

TOTAL UNITS 18

CERTIFICATE OF ACHIEVEMENT - HOTEL SALES AND MARKETING - MAJOR CODE 1307.07 (18 UNITS)

AND 3 UNITS FROM THE FOLLOWING:
TRAVEL 140 - Travel Industry Sales, Service, and Marketing (3 units)
TRAVEL 931 - Cooperative Education - Travel (3 units)

TOTAL UNITS 18

CERTIFICATE OF ACHIEVEMENT -EVENT AND CONVENTION PLANNING - MAJOR CODE 1307.08 (18 UNITS)

REQUIRED:
TRAVEL 175 - Meeting/Convention and Incentive Planning (3 units)
HOSPT 302 - Introduction to Hotel/Motel Operations (3 units)
HOSPT 320 - Hospitality Law (3 units)
HOSPT 340 - Introduction to Professional Food Service (3 units)
HOSPT 345 - Event Management (3 units)

AND 3 UNITS FROM THE FOLLOWING:
TRAVEL 140 - Travel Industry Sales, Service, and Marketing (3 units)
TRAVEL 175 - Meeting/Convention and Incentive Planning (3 units)
TRAVEL 931 - Cooperative Education - Travel (3 units)

TOTAL UNITS 18

Career Opportunities

There are approximately 47,000 lodging properties in the United States, with over 4 million rooms. Hospitality tourism is currently the third largest retail industry in the country. Tourism directly supports more than 7.3 million hospitality and travel industry jobs. Future forecasts indicate continued growth of revenue and excellent employment opportunities with rapid career advancement.

Within 10 miles of West Los Angeles College are over 500 hotel/motel properties serving Los Angeles International Airport and the west side of Los Angeles. Because the number of lodging facilities in our service area continues to grow, there is an increasing demand for skilled hospitality workers.

Class Descriptions

302 Introduction to Hotel/Motel Operations (3)
With employment opportunities growing every day in the hotel industry, this course will help open the door to those opportunities and start you on your way to a rewarding career. By providing an overview of the lodging industry, this course will introduce such topics as hotel classifications, accommodations, front and back office operations, logistics, accounting, the food and beverage division, hotel engineering, and the many employment opportunities available in the various sectors of the business. You'll learn industry terminology and the scope of the hotel industry's relationship to other parts of the tourism, travel and hospitality industries.

303 Hotel Front Office Operations (3)
Exciting and rewarding careers are available in the fast growing hotel industry, and in this course students will become familiar with the nature of hotel front office operations including the scope of the industry. The relationship of hotels to other parts of the tourism, travel, and hospitality industries will be included. Among the many sectors will be front desk operations, departmental organization, industry terminology, front office accounting, customer service, interpersonal skills, decision-making skills, and teamwork.

310 Hospitality Sales (3)
Sales skills are the most important abilities any professional in the hospitality industry can possess. This course is designed to teach those skills based on a how-to approach to consultative sales. Students will learn sales skills used in the hospitality industry including prospecting for clients, opening techniques, probing for needs, presenting the product, overcoming objections, contracts, servicing the sale, price negotiations, closing the sale, and the importance of follow-up in maintaining a high rate of returning guests. People with the skills to effectively sell hospitality products are in great demand, earning high salaries and working in an industry with great benefits and unlimited potential.

311 Hospitality Marketing (3)
Today's dynamic and competitive hospitality industry is seeking people who have the latest marketing skills. This course provides a solid background in hospitality marketing and advertising. The students will learn how to produce effective marketing plans as well as sales and marketing materials. They will learn to target the most appropriate customer markets to increase sales, and they will learn to recognize the most effective marketing strategies for the hospitality industry. Among the other topics covered are research and analysis, product development, public relations, promotion, publicity, marketing to the travel trade, pricing, and communications.

320 Hospitality Law (3)
For anyone considering a career in the Hospitality Industry, a thorough understanding of the duties, rights, and responsibilities of employers, employees and patrons is very important. Since laws covering the innkeeper-restaurateur are very different than most other businesses, this course not only covers the legal ramifications of dealing with patrons, it covers the relationship and responsibilities between employers and employees. The rapidly developing area of casino/resort law is also covered. By using a preventive approach, this course can keep the legal considerations of hotel and restaurant operations from becoming expensive problems.

325 Guest Relations Management (3)
Without guests the hospitality industry would not exist, and the treatment of those guests is a very important aspect of the business. There are excellent career opportunities for people skilled in the proper treatment and management of guests and the guest experience. In this course students will learn the service principles of dealing with guests including meeting guest expectations, training the staff, motivation and empowerment, involving the guest, communicating, delivering the service, fixing service problems, the aspect of waiting for service, and the steps to service excellence.

330 Managing Technology and E-Commerce (3)
The Internet is an emerging force in the hospitality industry, and this course will give the student the knowledge necessary to compete effectively in the marketplace. In this course emphasis is placed on providing a thorough understanding of how e-marketing, e-commerce and online information will be one of the most important areas of the hospitality industry in the coming years. Among the topics covered are definitions of e-terms, e-commerce models, software, business-to-business marketing and online information distribution.

340 Introduction to Professional Food Service (3)
The food and beverage branch of the hospitality industry is an exciting and often overlooked area of career opportunities. This course will provide students with a basic yet comprehensive introduction to foodservice operations and give them the foundation they need to make smart decisions in food and beverage operations. Students will learn the history and scope of the industry, food service operations, bar operations, budgeting, inventory control, and management techniques for efficient and effective resource utilization in the production and service of nutritious, safe, and high quality food.

345 Event Management (3)
The future is bright for event managers equipped with the essential training and skills required to research, plan, schedule, organize, and market special events anywhere in the world. This course teaches the logistical know-how and the theoretical understanding needed to enter this rewarding field with the essential knowledge to excel in this rapidly growing sector of the hospitality industry. Among the topics covered are event management, meeting planning, trade show and exposition operations, catering, and marketing for all types of special events.

Class Schedule